Embedded Analytics: Bringing Business Intelligence Into Your Own Application
Business users increasingly expect analytics to be available wherever they work.
They do not necessarily want to open a separate BI application every time they need a report.
For software companies, this creates another opportunity: embedding analytics directly into their own applications.
This is the idea behind Embedded Analytics.
What Is Embedded Analytics?
Embedded Analytics allows analytical dashboards, charts, and data experiences to become part of another application.
For example:
- A CRM platform could include customer analytics.
- An ERP system could include financial dashboards.
- A logistics platform could display shipment performance.
- A SaaS application could provide customers with business intelligence.
Instead of switching between systems, users can analyze data inside the application they already use.
Easy Integration With iFrame
One of the simplest ways to embed BI content is through an iframe.
EasyPivot supports iframe-based external integration, providing a straightforward approach for organizations that need to integrate dashboards into existing systems.
This can be useful for:
- Internal portals
- Customer portals
- Enterprise applications
- Intranet systems
- SaaS products
Go Further With an SDK
For deeper integration, EasyPivot provides an SDK-based approach.
The SDK is built using native JavaScript and does not require a specific frontend framework.
It supports npm resources, making it easier to integrate with modern application development workflows.
The integration capabilities include areas such as:
- User authentication
- User management
- Data processing
- Resource management
- Multi-dimensional chart capabilities
Analytics as a Product Feature
For SaaS companies, embedded analytics can become more than a reporting feature.
It can become part of the product itself.
Imagine a customer management platform where users can open:
Customer → Analytics
and immediately see:
- Customer revenue
- Purchase history
- Product mix
- Growth trends
- Regional distribution